Professional Development Seminar:Outrage Management

Outrage Management in Public Participation:
When Stakeholders Are Upset

Presenter: Peter M Sandman


Book on line www.iap2.org
IAP2
Washington, DC
April 28-29, 2009


This two-day seminar will differ from most IAP2 training in three ways:
The teaching modality will be presentation and Q&A, not participatory exercises.
The content focus will be Peter Sandman’s approach to “outrage management” – low-hazard, high-outrage risk communication.
The seminar is a step on the path to releasing an IAP2 outrage management training. Toward that end, the entire seminar will be videotaped, and a development team will periodically take time to seek participant guidance on how best to convert “Sandman on Outrage Management” into “IAP2 on Outrage Management.” Be part of this exciting learning opportunity.

Seminar Outline
Day One

8:00 a.m. Introductions

8:15 a.m. Introduction to Risk Communication
Risk = Hazard + Outrage
Components of Outrage
Four Kinds of Risk Communication
The Seesaw and Other Risk Communication Games

10:00 a.m. Break

10:15 a.m. Introduction to Risk Communication (continued)

11:30 a.m. Discussion with Course Development Team

12:00 noon Lunch

1:00 p.m. Strategies of Outrage Management
Stake out the middle, not the extreme
Acknowledge prior misbehavior
Acknowledge current problems
Give others credit for achievements
Share control or be accountable
Bring unacknowledged concerns to the surface

2:45 p.m. Discussion with Course Development Team

3:00 p.m. Break

3:15 p.m. Strategies of Outrage Management (continued)

4:45 p.m. Discussion with Course Development Team

5:00 p.m. Adjourn


Day Two

8:00 a.m. Follow-up Q&A/Discussion

8:30 a.m. Strategies of Outrage Management (continued)

10:00 a.m. Break

10:15 a.m. When Outraged Stakeholders Are Substantively Right

10:45 a.m. Where Does P2 Fit in Outrage Management?
Where Does Outrage Management Fit in P2?

11:45 a.m. Discussion with Course Development Team

12:00 noon Lunch

1:00 p.m. Barriers to Outrage Management

2:00 p.m. The Outrage Industries: Activists and Journalists

2:45 p.m. Discussion with Course Development Team

3:00 p.m. Break

3:15 p.m. Empathy in Outrage Management

4:45 p.m. Ethics in Outrage Management

4:15 p.m. Closing Remarks and Course Evaluation

4:30 p.m. Discussion with Course Development Team

5:00 p.m. Adjourn